On August 31, 2026, we are aligning Shopping campaigns with Performance Max for Retail campaigns by enabling Local Inventory Ads (LIA) by default. Previously, developers and advertisers had to explicitly set the enable_local field to true within a campaign's ShoppingSetting in order to serve products in their LIA feed.
Summary extracted from the official source text. Verify details on the source page.
| Platform | Google Ads |
|---|---|
| Effective date | 2026-08-31 (passed) |
| Precision | day |
| Published | 2026-07-20 |
| Categories | DeprecationBreaking / action required |
| Tags | google_ads_api, shopping |
| Official source | Google Ads Developer Blog ↗ |
| Fetched | 2026-10-17T03:44:00+00:00 |
| First seen | 2026-10-17T01:05:46+00:00 |
| Status | Listed by the source |
| Stable ID | google-ads-309ce7d00f · JSON |